This Collab of Kindness is a collaboration in every sense of the word, a double collab that brings together the creative spirit of Jason Parkes and Kelly Hrudey, and the community impact of supporting mental health initiatives. Jason and Kelly worked side‑by‑side to create this Red Blend produced by the hatch, complete with a label inspired by the look and feel of More Good Days Clothing, the brand created by Kelly’s son‑in‑law. As a proud Canadian mental health advocate, Kelly has long shared his own experiences with anxiety and his family’s mental health journey to help break stigma, making this partnership especially meaningful. This Red Blend marks the first release in the series, with a Rosé and White Wine to follow.With $1 from every bottle supporting local mental health resources and youth wellness initiatives, this collaboration helps ensure that young people and the families who support them can access free, confidential mental health, substance use, physical health, and social services right here in our community.

The return of Rhymes with Door Hinge, our limited‑release Orange Wine from the hatch, returns after a year’s pause, making this July’s release especially meaningful. This Collab of Kindness was sparked by a moment close to home: after the hatch team suggested partnering with the Indian Residential School Survivors Society (IRSSS), Jason went home to find his three daughters proudly wearing their oversized orange shirts for Orange Shirt Day. Christy, Jason's wife, and the girls deeply connected to the cause as Christy’s own grandmother attended Residential Schools, this collaboration became more than a campaign. IRSSS provides essential cultural, emotional, and mental‑health supports to survivors and intergenerational survivors across British Columbia, helping preserve stories, honour resilience, and guide healing. For the month of July, $1 from every bottle of Rhymes with Door Hinge sold will go directly to IRSSS. Mark your calendars, this special Orange Wine will be back in July 2026, and its impact reaches far beyond the glass.

The Raven’s Drum Red Blend is what happens when rock stars unite—literally and creatively. This collaboration brings together Jason Parkes and Def Leppard drummer Rick Allen, along with his wife and Raven Drum Foundation co‑founder, Lauren Monroe, in a partnership rooted in resilience, artistry, and giving back. Produced by the hatch, this release marks the foundation’s first-ever initiative in Canada, with a portion of proceeds supporting their mission to help first responders, veterans, and others navigating PTSD and trauma. For Jason—musician, winemaker, and frontman of Proper Man and Coverboy—the project struck a deeply personal chord: “This one particularly spoke to us because of what we’ve seen with all the fires and things that have happened here, my personal experience seeing what these guys have gone through and how we can give back to them,” he shared. Rick’s own journey of surviving a life‑changing accident and becoming a powerful advocate for trauma recovery underscores the spirit of this collab. Together, this wine and this partnership channel the healing power of music, community, and generosity into something that supports those who’ve carried the weight for all of us.

The JPC Annual Golf Tournament is a signature Kelowna tradition, a Par 3 Challenge that brings together local leaders, businesses, and golf lovers for a day of friendly competition, community spirit, and meaningful impact. More than just a great day on the course, this charity tournament proudly supports the Canadian Mental Health Association, Kelowna Branch. By rallying our community around this event, we’re helping build a future where young people can access consistent, local mental health care before concerns escalate to crisis. It’s a day of golf that truly gives back.

Why CMHA? Youth and families in West Kelowna and surrounding region face significant barriers to accessing timely mental health support, including geographic distance, transportation limitations, stigma, and limited awareness of available services. More than 1/3 of BC teens reported needing, but not receiving mental healthcare. Without local, consistent access, many young people delay or avoid seeking help—often until concerns escalate to crisis.

An annual holiday event, where all tasting fees are donated to the Central Okanagan Food Bank. Your participation directly helps provide food for those in need within our community during the holiday season. The Central Okanagan Food Bank (COFB) is a critical organization with the purpose to provide essential food aid to individuals and families in the Central Okanagan. For over 40 years, COFB has been providing innovative solutions to hunger and providing nutritional food assistance to over 12,000 people each month in Kelowna and West Kelowna. Through compassion, education, and advocacy, COFB strives to create a future where everyone has equitable access to nutritious food.

Sips of Support is a deeply personal giveback for Jason Parkes — an annual March initiative rooted in community care, family, and the belief that small actions can create real change. Each year, we donate $1 from every qualifying beverage sold to the Kelowna Women’s Shelter, supporting women, children, and youth seeking safety from domestic violence.This cause carries profound meaning for Jason and the entire JPC family. His cousin, Aimee Parkes, lost her life to intimate partner violence — a tragedy that forever shaped their family and fuels our commitment to raising awareness and strengthening support systems in our community. Every glass poured in March becomes a gesture of solidarity, honouring Aimee’s memory and helping ensure more women and children can find refuge, healing, and hope.

Thanks to the generosity of our guests, staff, and partners across British Columbia, the 2026 Sips of Support campaign raised $4,374, which was matched dollar‑for‑dollar by Geoffrey Oliver of HM Commercial, bringing the total impact to $8,748 for the Kelowna Women’s Shelter. We’re incredibly grateful to everyone who joined us in this collab of kindness. And we’ll be back next March — raising glasses, raising funds, and raising awareness — all over again.